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Why this matters:

• Counterfeit medications are a serious, widespread health risk: Fake drugs are common — especially online — and can contain ineffective or dangerous ingredients that cause illness, injury or death.
• Consumers often don’t know they’re at risk: Many people trust online pharmacies and feel confident in being able to spot fakes, even though most illegal sellers look legitimate and are hard to detect.
• Prevention depends on smarter communication: Fear‑based warnings often backfire; empowering, clear and targeted education is more effective at helping people protect their health.

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