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(CNN) Vowing to put American patients first, US Health and Human Services Secretary Alex Azar on Monday blasted the pharmaceutical industry for not doing enough to bring down drug prices and announced what he called “historic action”: a proposal requiring drug manufacturers to include the list price of any drug paid for by Medicare or Medicaid in television ads.

“We will not wait for an industry with so many conflicting and perverse incentives to reform itself,” Azar said at the National Academy of Medicine’s annual forum. “Patients deserve to know what a given drug could cost when they’re being told about the benefits and risks it may have. They deserve to know if the drug company has pushed their prices to abusive levels. And they deserve to know this every time they see a drug advertised to them on TV.”
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